Branding. It’s super important. And yes, your business is your brand, but you are also the face of your brand. You are the relationship builder with others to get them to know, like and trust you so that they want to do business with YOU!
Photography & Videography are both critical components of your brand both offline and online. Sure, you can take images yourself, but will they represent your business in the best manner? Having professional photography & videography is so important and should be considered an investment in your marketing content. The nice thing about having these assets is that they can be implemented in various ways in your marketing.
Professional headshots can be used on Linked In, Facebook and other social media networks. They can be used on business cards, letterhead and other marketing materials for your business. Your website is also another great place to showcase your professional image.
Product Photography is also necessary to show your wares across all your marketing pieces. The right lighting, background and photo editing makes the all the difference on how the world sees what you have to offer. You want to be perceived as the best in your industry and with professional photographs you will have that result.
If you provide a service or something that shows action, a professional video is a great way to tell your story. Even a short informational video from your about your business can make a big impact and allow your potential customers to connect with you that may entice them to do business with you.
We recently launched this new website and it was time to update our own images for not only our website but social media as well. Luckily for me, we have awesome photography in my BNI chapter that had the perfect solution for us!
Consider photography & videography an sound investment in your business and marketing plan!
If you are local to Northeast Ohio, call on Justin Gamble, the owner of Brighn Commercial Productions! I promise, he’ll make you look good!