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There really is a lot to think about. Google uses over 200 (known) factors in its algorithm. And they experiment all the time. In fact, in 2018 they made over 3000 improvements. That’s almost 9 times a day, on average. And so keeping your website finely tuned as the...
These are extraordinary times. Being in business is often about adapting to adversity. Coping with the unexpected. And challenges our ability to adapt. To change. We’re hearing that Google Ads are getting more expensive, as businesses are piling into paid search, to...
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