Blog
The Truth About Social Media Marketing for B2B Companies
Social media marketing isn’t just for B2C (business-to-consumer) companies. In fact, B2B (business-to-business) companies can reap huge benefits from using social media as part of their marketing strategy. While the tactics may vary between B2C and B2B, social media...
The Truth About Hashtags in Social Media Marketing
Hashtags are far from obsolete, and they remain an essential tool in social media marketing, especially for improving visibility, reach, and engagement on platforms like Instagram, X, and yes, even LinkedIn. Here’s why hashtags still matter: 1. Hashtags Increase...
Are your backlinks holding you back?
Do you need Backlinks for SEO? If you’ve ever dabbled in the world of SEO, you’ve probably come across the term ‘backlinks’. For many business owners and marketers, it’s a word that evokes mixed emotions. Much like the phrase ‘corporate team-building’. But unlike...
Is It Time to Rebrand? A Checklist for Refreshing Your Business Identity
Rebranding is a big step for any business, but it can be a game-changer when done right. Whether you’re trying to stay competitive, align with evolving values, or target a new audience, rebranding can breathe new life into your company. Not sure if it’s time? Use this...
Why Your Website Needs a Refresh: The Importance of Upgrading an Outdated Site
In today’s digital-first world, your website is more than just an online presence; it’s the heart of your business’s identity, communication, and sales strategy. If your website is a few years old, it might be time to consider a redesign or upgrade. Here’s why...
Begin 2025 Strong: The Power of Revamped Marketing Goals and Strategies
As the calendar flips to 2025, businesses everywhere have a fresh opportunity to rethink, refocus, and reenergize their marketing efforts. The start of a new year isn’t just symbolic; it’s a chance to assess what worked, address what didn’t, and set the tone for...