The Hidden Influence of Your Logo

The Hidden Influence of Your Logo

When was the last time you hired a company or purchased a product because of their logo? You’re thinking probably never, right? (Unless it’s McDonald’s maybe, because there is something magnetic in those golden arches, don’t you think? We’ll get to that in a second.)...
SEO: How it Works & Growing Your Online Presence

SEO: How it Works & Growing Your Online Presence

Do I need SEO? Why do you have a website? Do you want to share information or show off a portfolio? Do you want to sell online or take bookings? With more than 500,000 websites being set live each day, it’s important to nurture, promote and grow your website in order...
SEO vs. PPC

SEO vs. PPC

A battle steeped in search folklore. A fascination with those especially new to the game. This contest has attracted much attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their web visitors through more...